James may have a longer list of sponsors, such as AT&T and PepsiCo, and then there's the brands he's personally invested in, like Calm, Ladder/Openfit and Lobos 1707 tequila.īut as successful of a pitchman as James has been, nothing can compare to the influence Jordan has had with customers for nearly 40 years. People were mugged, robbed, and even killed for their Jordans, which is thankfully no longer the case. ![]() Of course, James is responsible for some of that growth as well (and for that matter, so are Tiger Woods and Serena Williams), but it's hard to overstate Jordan's overall impact on the industry.įirst edition Jordan sneakers can go for as much as $20,000, which won't surprise anyone who remembers their initial popularity in the 1980s. In fact, since signing Jordan in 1984, Nike has seen its market value grow from $920m to $187bn. Nearly all of that is owed to Jordan's personal Nike brand, which generated more than $5billion for the apparel giant in 2022. It's hard to compete with Jordan's impact in the apparel industry.Įven two decades after retiring, the 60-year-old still out-earned James $180million to $127m in 2022, according to Sportico. ![]() James has an edge in blocks (1,073 to 893), Jordan has more steals (2,514 to 2,186), and both have a number of All-Defensive Team honors.īut while Jordan won NBA Defensive Player of the Year in 1988, James has never been voted the game's best defender.įurthermore, James has four MVP awards to Jordan's six – and one can argue that MJ was snubbed in 1993, when Charles Barkley won the award, and again in 1997, when it went to Karl Malone. Similarly, James has scored the most in the postseason (7,491 points), while Jordan ranks first in postseasons scoring average (33.4 points a game).īut whereas Jordan's offensive contributions were largely centered around scoring, James also ranks as one of the greatest distributors in NBA history as well, sitting fourth all-time in regular-season assists (10,420) and second in the postseason (2,203). ![]() Due in large part to his 20 NBA seasons – a remarkable accomplishment in itself – James is the league's all-time leading scorer (38,567 career points), while Jordan ranks first in scoring average at 30.12 points per game.
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